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When total immersion meets AI-powered creation.
Planar Matryxx™ engineers the physics of sound. Marziani Cinema™ engineers the content that fills it. Marziani calls the pairing Cervinia — together, they close the loop from a first prompt to a fully installed guest experience.
Planar Matryxx™ is shipping today. Marziani Cinema™ is currently in development — this page describes where the two are headed together, not a bundled product available now.
One delivery layer. One creation layer.
Marziani InMERSION Systems
Shipping Today
Planar Matryxx™ — staged
Coordinated arrays of many small drivers, moving in phase to build a single continuous wavefront — not a cone of sound aimed at one seat. Engineered for theme parks, museums, immersive art installations, live venues, and gaming.
Available today in Avvolgente, Campo, and Nucleo configurations, in Planar Magnetic and Planar Dynamic variants.
Compare the systems →Marziani Labs — Cinema
Coming Soon
In development
A coordinated AI production platform that carries a creative idea from first draft to finished scene — story, characters, cinematography, sound, and effects, guided by plain-English direction.
See what's coming →The same creative vision, from first prompt to the last row of seats.
Marziani Cinema™ generates the story, the sound direction, and the spatial blocking of a scene — cinematic material built to move through a room, not just play on a screen. Planar Matryxx™ is engineered to reproduce exactly that: a single coherent wavefront that holds together from the front row to the back wall, instead of a cone of sound that favors whoever's closest.
One engineers the physics of sound. The other engineers the content that fills it. Together — as Cervinia — they close the loop from first idea to installed guest experience.
From a prompt to a fully immersive room.
Concept
Describe the story, characters, and experience in plain English inside Marziani Cinema™.
AI Production
Cinema's agents generate the scenes, characters, cinematography, and sound direction.
Spatial Design
Sound and visuals are mapped to the physical space and the show's flow.
Show Integration
The production integrates with show control, timecode, and venue systems.
Matryxx Array
Planar Matryxx™ reproduces the mix as one coherent wavefront across the room.
Guest Experience
Every seat, every guest, sees and hears the same vision at full fidelity.
Wherever Planar Matryxx™ installs, Marziani Cinema™ can write the show.
Both companies were built around the same short list of environments — which means the content and the room they're built for were never really separate problems.
Theme Parks & Themed Attractions
Cinema scripts the scene; Matryxx keeps it from bleeding into the queue line next door.
Museums & Immersive Art
Cinema generates the visual and sound direction; Matryxx mounts flush into the architecture that shows it.
Cinemas & Live Venues
Cinema builds the content pipeline; Matryxx keeps the back row as clear as the front.
Immersive & Location-Based Gaming
Cinema creates the characters and worlds; Matryxx keeps spatial cues accurate for every player.
Build the ultimate immersive experience.
Planar Matryxx™ ships today. Marziani Cinema™ is on its way. Tell us what you’re building and we’ll help you plan for Cervinia — both halves, one vision.
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