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That idea comes from more than four decades of planar-magnetic acoustic research by our CTO, Dr. C (Dragoslav Colich) — coordinated-array physics originally proven in theaters and concert halls under the Marziani Labs name, now engineered into the Planar Matryxx™ platform built for themed attractions, museum spaces, and immersive art installations that need the same precision at a completely different scale.

Every system is manufactured and individually bench-tested in our Southern California workshop before it ships. No unattended batch runs, no shortcuts: if a unit doesn't meet the standard, it doesn't leave the bench.

We work with a small number of installations at a time by design. Each array is engineered against the actual floor plan, acoustic environment, and show requirements of the space it's going into — not sold off a shelf and hoped into place.

40+
years of planar-magnetic acoustic research heritage
100%
manufactured and individually bench-tested, Southern California
4
industries running on one platform — parks, museums, venues, gaming
Heritage

From a research lab to a platform.

Marziani Labs began as the name behind the acoustic research. MARZIANI InMERSION SYSTEMS™ is where that research became a platform.

1980s–2020s

Four decades of planar-magnetic research

Dr. C (Dragoslav Colich) develops and refines planar-magnetic transducer physics — coordinated-array acoustics later proven in theaters and concert halls, and the foundation everything at Marziani is still built on today.

2025

Marziani Labs — manufactured systems for cinemas & venues

A Southern California facility begins manufacturing and individually bench-testing planar magnetic and full-range dynamic driver systems for cinemas, clubs, and performance venues under the Marziani Labs name.

2026

Public launch at NAB — Planar Dynamic Matryxx™

Marziani Labs™ debuts Planar Dynamic Matryxx™ technology and its AI-engineered array control architecture at the 2026 NAB Show in Las Vegas, alongside a strategic display partnership and the appointment of ALT Systems as its first Value-Added Reseller. See the full announcement →

Today

MARZIANI InMERSION SYSTEMS™

The Planar Matryxx™ platform — now spanning flagship Planar Magnetic and cost-effective Planar Dynamic variations — is engineered specifically for themed attractions, museum spaces, and immersive art installations under the MARZIANI InMERSION SYSTEMS™ name, alongside continued work with cinemas and live venues.

Leadership

The team behind the platform.

Jos Daniel Chief Executive Officer

Leads company strategy and the platform's move into themed attractions, museums, and large-format venues.

Shawn Steiner Chief Commercial Officer

Oversees commercial partnerships, reseller relationships, and go-to-market for the Planar Matryxx™ platform.

Dr. C — Dragoslav Colich Chief Technology Officer

Inventor of Planar Matryxx™ technology, with more than four decades in planar-magnetic transducer research and design.

Wayne Howe Special Advisor

Advises the company on strategy and industry partnerships.

How It's Built

Every unit, tested before it ships.

The same bench process runs on every system, at every tier.

Engineered to the space

Array configuration is planned against the actual floor plan and acoustic environment before a single panel ships.

Manufactured with precision

Each array is manufactured in our Southern California workshop under strict process control, not run through unattended batch production.

Individually bench-tested

Every unit is tested on the bench for acoustic precision before it's cleared to leave the workshop.

Supported after install

Our team stays involved through commissioning, tuning the field to the finished room.

Work With Us

Let's build the next one.

Tell us about the space, and our team will help engineer the array for it.

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